MARKETING AGENCY SERVICES AND MEMBERS SATISFACTION: A CASE OF COFFEE CO-OPERATIVES SOCIETIES IN NANDI COUNTY, KENYA

Abstract

This paper examined the influence of coffee marketing agency services provided to members of Co-operatives in Nandi County Kenya. The objectives of the study were to investigate the influence of timely coffee payments on members satisfaction, to investigate the influence of coffee prices on members satisfaction, to investigate the influence of commission charged on members satisfaction and to investigate the influence of advance payments on members satisfaction. The study focused on Songhor Division which is one of the divisions with highest concentration of coffee farmers in Nandi County, Kenya. The target population of the study was 1122 members with a sample size of 285 chosen . Results of the study showed that there was no significant influence on timely coffee payments and coffee prices on member satisfaction but the study established that there exist significant influence on commissions charged on coffee and advance coffee payments on member satisfaction. The study recommended that coffee cooperative societies in the area need to look for better markets for their coffee, members should also improve their coffee quality and coffee payments need to be made within a short period of time.