PERSONALITY ATTRIBUTES AS INFLUENCERS OF MICRO-ENTERPRISE GROWTH AT KAMUKUNJI IN NAIROBI, KENYA

Abstract

ABSTRACT
Several studies indicate significant relationship between personality attributes and microenterprise
growth.
A
correlational
survey
on
354
micro-enterprises
manufacturing
metallic

products

at Kamukunji stipulate positive and negative influences between personality
attributes and vertical plus horizontal growth in employees, sales, departments and
divisions. Data collection using structured questionnaire administered face to face signifies
that desire to be boss and desire to succeed propels growth. Personality attributes model
(60.85% variance explained), Kaiser-Meyer-Olkin (KMO = .82) measure of sampling
adequacy, and Bartlett’s test of sphericity (.001) remain statistically significant. The 13
hypotheses designate 61.54% acceptance and provides the relationship between personality
attributes and micro-enterprise growth. The study implies that there exists a positive
relationship between personality attributes of an entrepreneur and growth of microenterprises.