RELATIONSHIP BETWEEN ENTERPRISE PROFILE AND MICROENTERPRISE GROWTH AT KAMUKUNJI IN NAIROBI, KENYA.
Abstract
The paper provides knowledge on the relationship between enterprise profile and microenterprise
growth at Kamukunji. A correlational survey research design meets the
objective of the study. The sample includes 354 micro-enterprises selected by systematic
sampling from KamukunjiJua Kali Association membership register. Data were collected
using structured questionnaire, observation guide and field notes. Independent variables
include category, age, type of business, priority growth goal, and sources of funds.
Dependent variable contains growth in sales, employees, departments, and divisions.
Descriptive statistics such as frequency distribution, percentages, standard deviation, cross
tabulation and non-parametric analysis of variance tests the relationship between
variables.
growth at Kamukunji. A correlational survey research design meets the
objective of the study. The sample includes 354 micro-enterprises selected by systematic
sampling from KamukunjiJua Kali Association membership register. Data were collected
using structured questionnaire, observation guide and field notes. Independent variables
include category, age, type of business, priority growth goal, and sources of funds.
Dependent variable contains growth in sales, employees, departments, and divisions.
Descriptive statistics such as frequency distribution, percentages, standard deviation, cross
tabulation and non-parametric analysis of variance tests the relationship between
variables.
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