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Mwai, Lydia K, Dedan Kimathi University, Kenya

• Vol 4, No 3 (2018): African Journal Of Business And Management - Articles
  BRAND ASSETS AND CHOICE CRITERIA OF FAST-MOVING CONSUMER GOODS AMONG UNERGRADUATE STUDENTS AT THE UNIVERSITY OF NAIROBI
  Abstract  PDF
• Vol 4, No 4 (2018): African Journal Of Business And Management - Articles
  BRAND ASSETS AND CHOICE CRITERIA OF FAST-MOVING CONSUMER GOODSAMONG UNERGRADUATE STUDENTS AT THE UNIVERSITY OF NAIROBI
  Abstract  PDF