Professor Evans Aosa, PhD.
School of Business, University of Nairobi, Nairobi, Kenya
eaosa@uonbi.ac.ke
This study investigated strategic management practices within large, private
manufacturing companies in Kenya. A total of 73 companies (both local and foreign)
were surveyed. Personal interviews were conducted with top managers in all these
companies. The findings revealed that large manufacturing companies had adopted
strategic management. However, there were variations in the practices. Foreign
companies were more involved and committed to strategic management than the
local ones. The local companies (especially family ones) exhibited heavy financial
orientation in their plans (cash flow projections and extended budgeting).
Differences in organizational factors were cited as explanations for the observed
variations in strategic management practices.
Key words: Strategic Management, Firms, Development, Planning, Kenya
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