The Influence of Organizational Factors and Quality Management Practices on Strategy Content and Organizational Performance

Oluoch Kelly, Zachary B Awino, Machuki Vincent

Abstract


Organizational performance is a perennial theme in strategic management research.
Researchers have found that strategy content influences organizational performance. The
way strategy content influences organizational performance can be determined by several
factors which may include quality management practices and organizational factors. The
purpose of the literature review was to establish the current state of knowledge on the
effects of quality management practices and organizational factors on the relationship
between strategy content and organizational performance. The literature reveals the effects
of single variables of quality management practices and organizational factors on
performance. The intervening effect of quality management and moderating effect of
organizational factors on the relationship between strategy content on performance is not
known. Further, the joint effects of strategy content, quality management practices and
organizational factors on performance have not been established. The literature further
reveals that there is no agreement on what dimensions of overall organizational
performance are, or on how they should be measured. None of the studies reviewed have
jointly applied structural equation modeling and partial least squares in data analysis of
the mentioned variables. The literature review culminates into a conceptual framework of
stated variables on performance. Finally, the review suggests a number of future research
directions and implications of the study on policy decisions.

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